The extra "F" makes it even better. The Microsite is at the heart of the campaign and creates a destination to visit while at work. Allows users to anonymously post work stories frustrations. The best tweets are posted and rewarded with electronic coupons for restaurant use. Anonymous video confessionals allow the user to freely vent workplace frustrations. Interactive banner that uses geolocational IP data to discover from where the user is originating. Page takeover that interacts with workplace relevant site-created content. Billboard near suburban office park. Using the geolocational capabilities of foursquare, the user is able to invite friends that are near a Friday's. The more people that accompany the sender, the better discounts they receive. Screens behind the bar at select Friday's locations, display current content from the microsite—bridging the online and in-restaurant customer experience.